What Will Students Learn?

  • Describe the value of social media to their marketing plan
  • Create and launch a social media marketing plan
  • Select the right resources for a social media marketing team
  • Define how to use social media to build an internal community
  • Use metrics to measure the impact of a social media plan
  • Manage difficult social media situations
  • Describe features of some of the key social media sites, including Facebook, LinkedIn, and Twitter
  • Decide whether a blog adds value to a social media plan
  • Speak about specialty sites and social medial management tools
  • Stay on top of social media trends and adjust their plan as the online world evolves
What Topics are Covered?

  • What is social media?
  • Understanding the marketing mix
  • Developing a social media plan
  • Building your social media team
  • Using social media to build internal communities
  • Analyzing your impact with metrics
  • Keeping on top of the trends
  • Damage control
  • Using Facebook, LinkedIn, and Twitter
  • Building a blog or vlog (including using YouTube)
  • Using specialty sites (e.g. Pinterest and Yammer)
  • Using social media management tools
  • Launching your plan
 
What’s Included?

  • Instruction by an expert facilitator
  • Small, interactive classes
 

  • Specialized manual and course materials
  • Personalized certificate of completion

 

Course Curriculum

COURSE ASSESSMENT
Course Outline 00:00:00
Pre Assignment 00:00:00
Pre Test 00:00:00
COURSE LESSON
Marketing With Social Media 00:00:00
Quick Reference Guide 00:00:00
Student Manual 00:00:00
COURSE COMPLETION
Personal Action Plan 00:00:00
Post test 00:00:00

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