What Will Students Learn?

  • Apply the concepts of e-mail marketing to grow the influence and reach of a business
  • Analyze the different applications of e-mail marketing
  • Select a campaign strategy that will help you increase your reach
  • Apply a defined strategy to get the best out of every e-mail campaign
  • Track and analyze the results of an e-mail campaign
What Topics are Covered?

  • Getting to Know E-Mail Marketing
  • Setting Up Your Audience
  • The Tools
  • Designing Your Campaign Strategy
  • Crafting Messages for Each Campaign
  • Good Habits Get Optimal Results
  • What to Write
  • Subject Lines and Action Calls
  • If It Doesn’t Get Measured, It Can’t Be Counted
  • Test Driving
 
What’s Included?

  • Instruction by an expert facilitator
  • Small, interactive classes
 

  • Specialized manual and course materials
  • Personalized certificate of completion

Course Curriculum

COURSE ASSESSMENT
Course Outline 00:00:00
Pre Assignment 00:00:00
Pre Test 00:00:00
COURSE LESSONS
INTRODUCTION TO E-MAIL MARKETING 00:00:00
Quick Reference Guide 00:00:00
Student Manual 00:00:00
COURSE COMPLETION
Personal Action Plan 00:00:00
Post Test 00:00:00

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