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Introduction to E-Mail Marketing

Introduction to E-Mail Marketing

    E-mail marketing is here to stay, and knowing how to do it well is essential for marketers as well as small business owners, coaches, and consultants. In this two-day workshop you’ll learn the essentials of planning, creating, and delivering exceptional e-mail marketing campaigns that support your overall marketing strategy. After this workshop, you will be able to reach more clients and potential clients through your efforts at being an e-mail influencer.
    What Will Students Learn?

    • Apply the concepts of e-mail marketing to grow the influence and reach of a business
    • Analyze the different applications of e-mail marketing
    • Select a campaign strategy that will help you increase your reach
    • Apply a defined strategy to get the best out of every e-mail campaign
    • Track and analyze the results of an e-mail campaign
    What Topics are Covered?

    • Getting to Know E-Mail Marketing
    • Setting Up Your Audience
    • The Tools
    • Designing Your Campaign Strategy
    • Crafting Messages for Each Campaign
    • Good Habits Get Optimal Results
    • What to Write
    • Subject Lines and Action Calls
    • If It Doesn’t Get Measured, It Can’t Be Counted
    • Test Driving
    What’s Included?

    • Instruction by an expert facilitator
    • Small, interactive classes

    • Specialized manual and course materials
    • Personalized certificate of completion

    Course Curriculum

    Course Assessment
    Course Outline 00:00:00

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